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	Google Instant unveiled, promises to turbocharge search Thu Sep 09, 2010 3:59 am

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Google Instant unveiled, promises to turbocharge search

The Mountain View search giant demonstrated Google Instant at a morning press conference at the San Francisco Museum of Modern Art, estimating that those seconds will add up to 350 million hours in time savings for its users over the next year.

"We're predicting what query you're likely to do and giving you results for that," said Marissa Mayer, vice president of search products and user experience. "It means much faster search ... and really providing results in real time."

The product goes live for U.S. users of the Chrome, Firefox, Safari and Internet Explore 8 browsers on Wednesday. For these consumers, a single keystroke now begins pulling up possible search results.

Type 'w' in Google's familiar search box and results pop up for local weather at the top of the page. Add an 'a' and the top link switches to Walmart.com. Tack on a 'n' and it assumes you're looking for the Wanderlust yoga retreat in Squaw Valley.

Google is tapping into its massive databases of online user behavior to predict the most commons searches based on the letters, numbers or symbols entered. This allows the company to turbocharge the search process by attacking the critical choke point: The user.

On average, Web surfers spend nine seconds on a search query and another 15 seconds selecting a result. By contrast, it takes Google and the network together just over a second to receive the query, and process and deliver results.

By anticipating what they're looking for, and allowing them to instantly click on or arrow down to the right result, Google expects to save between 2 to 5 seconds per user per query.

For now, the search engine will predict results based on aggregated user data, though down the road it may become more personalized to individual users, Mayer said after the presentation.

She declined to discuss revenue implications specifically, but said that being a better, faster and more sophisticated search engine has continually allowed Google to grow both its market share and the total pie of online searches.

Asked if there's any potential to lose ad clicks, the company's bread and butter, by ushering users off its search page faster, she said there has been no such adverse effects in user tests so far.

The company will begin rolling it out internationally in the days to come, beginning with France, Germany, Italy, Russia, Spain and the U.K.

http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=71867

	Google Instant unveiled, promises to turbocharge search Thu Sep 09, 2010 3:59 am

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