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Does Online Dating Make You Luckier at Love? Tue Feb 07, 2012 1:11 am
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Does Online Dating Make You Luckier at Love?


Feb. 6, 2012 -- A new study finds that Internet dating sites help us get together, but they probably don’t make us any luckier in love, despite some companies’ claims to the contrary.

“Online dating does present people with tremendous opportunities for dating that have not been available in the past, but there are several drawbacks and limitations that people need to be aware of when they use it,” says researcher Harry T. Reis, PhD, a professor of psychology at the University of Rochester, in New York.

The first limitation, Reis says, is that “the kind of mentality people use when they browse through various sites can really affect the value of what they get. The second is that sites that offer costly matching algorithms probably aren’t giving people value.”

Researchers say that’s in large part because companies refuse to disclose how they match clients, saying such information is proprietary.

In a statement emailed in response to the review, eHarmony says it plans to lift the curtain on its methods later this year.

“Full disclosure of intellectual property is a complex process, as it remains one of our central competitive advantages. However, we do recognize an increased desire to better understand how our matching system was created and evidence for its [effectiveness]. We have plans to provide more visibility into our matching algorithms later this year,” the statement says.

http://www.webmd.com/sex-relationships/news/20120206/does-online-dating-make-you-luckier-at-love?src=RSS_PUBLIC
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Does Online Dating Make You Luckier at Love? Tue Feb 07, 2012 1:11 am
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